Managing partners, COOs, the marketing lead.
Restraint, embroidered.
There's a client dinner on Thursday and a golf day in June. A tonal mark on an oxford sits one shade off the fabric and reads at a handshake, and partners keep the shirt on after the meeting.
✓ Tonal embroidery✓ Partner and associate tiers✓ Free design included
Why firms switch
Firm apparel that stays understated
A mark one shade off the fabric
We stitch in thread one shade off the fabric, using a raised satin stitch of 5,000 to 12,000 stitches that is permanent. The mark reads at a handshake, not from the lobby door. Our embroidered polos guide covers placement and thread.
Partners and associates share one mark.
Partners wear the button-up and associates the polo, and on Friday everyone is in the zip hoodie. The mark is the same on all of it, and the difference between the pieces reads as occasion instead of seniority.
Client gifts with a name on the sleeve
A beanie or a cap arrives with the client's own name on the sleeve, in a paper band. Send two pieces for the deal close and leave out the branded pen. The corporate gifting guide has more on what to send and when.
A starting collection for professional services
The Firm Set and when each piece is worn
A firm's calendar has four occasions for it: the client meeting, the golf day, the Friday floor and the thank-you after a close. Each figure below is the garment before its tonal mark, and we price the embroidery and the beanie in one business day.
Button-Up Shirtoxford, tonal mark, tailored but forgiving$24.59 + embroidery
Pique Pologolf day, between sizes size down$16.40 + embroidery
Zip HoodieFridays, roomy body, true sleeve$21.44 + embroidery
Beanieclient gift, cuff mark, one sizepriced in one business day
Design the Firm Set in the Studio →
“The partners wore the button-ups to a client dinner without being asked. That never happened with anything we ordered before.”
Owen H.
Managing Partner, Harrow & Vale
Pricing a firm order and a client gift kit
50 pieces for 36 partners and 14 associates
36 button-ups and fourteen polos make exactly 50 pieces, which takes 12% off both lines. Before the tonal mark, the oxford is $24.59 and the polo $16.40. Once the embroidery is priced, the 12% comes off the full piece price, with design and the name sleeves included and no art fee. A later gift run of beanies is a reorder, because the mark, colorways and size history are already on file. You'll find the tier tables in the pricing guide. For how finance firms handle the same brief, see the finance page.
A checklist for an executive gift kit
- One garment, the zip hoodie or the button-up, plus a beanie or a cap, each with the tonal mark. We send the kit price within one business day. Two pieces look considered, where a box of five starts to look like swag.
- Recipient names for the sleeves, spelled the way they sign their emails.
- Sizes by share link or from the executive assistant. XS to 4XL are one price.
- The brand book, so the mark sits inside your clear-space and color rules. Our brand guidelines for merch guide lists what designers need.
- Brief us 8 to 10 weeks ahead of the close or the holiday send. The clock on our side starts at your approval of the design, with three weeks of production followed by two of shipping.
Firms usually ask these five things.
Will a logo on a shirt look cheap?
Not if it's tonal and small. We stitch the mark in a thread one shade off the fabric, on the left chest or the cuff, with lettering no smaller than 5 mm, and it reads as a detail of the shirt. If you ask for a loud one, we'll recommend against it.
Do partners and associates get different pieces?
They can. The mark stays the same and the garment changes, with the button-up for partners and the polo for associates. Both count toward one volume order, and the zip hoodie on Friday is the same for everyone.
Can you ship gifts straight to clients?
Yes, within the US. We can send the order in bulk to the firm or split it to each client's address. Every piece arrives sleeved with the recipient's name in a paper band, with no plastic in the packaging.
Can you work within strict brand guidelines?
Yes. Send the brand book and our designers work inside your clear-space and color rules. To see the mark stitched before the bulk run, order a sample set, which is paid and takes about two weeks. Every piece is checked by hand before it's sleeved, and a crooked stitch goes back.
What does a 50-person firm pay?
50 button-ups clear the 50-piece tier, and every shirt takes 12% off. Each oxford is $24.59 before the tonal mark, and the embroidery is priced within one business day of your brief. The quote you approve then shows the full total with design, decoration and the packaging included. Fifteen pieces is the smallest run we publish, and a smaller practice can tell us what it has in mind.